The fashion industry has a disastrous impact on the environment and this is a problem that affects all of us. This sector is responsible of 20% of global water waste and 10% of polluting emissions. Also, 85% of our clothes ends up in landfills and only 1% of them really gets recycled.
Not to mention low prices of fast fashion, behind which are hiding unfair wages and the lack of regulations to protect workers.

A revolution is underway in Italy to make the fashion industry more sustainable and this change is under everyone’s eyes. From those who deal with natural fibers and fabrics, to those who have a made-to-order type of production, to those who transform waste into a resource, to those who employ more fragile people up to young Italian craftsmen.

While producers are making a real commitment to make fashion more ethical and sustainable, we must keep in mind that sustainability starts from us consumers. We are the ones who really have the power to change things, step by step, with our money and everyday choices.